I’m a Tokyo based British designer working in visual design, experiences, branding, and storytelling.

I'm currently working with Tech startups to establish their brand identities globally. previously, I spent a decade at IDEO Tokyo as an Interaction and Visual Communications Design Director, where I helped individuals, teams and clients discover innovative and creative solutions, to human-centric and systemic challenges.

When I’m not at my desk, I enjoy spending time on my bike riding long distances to explore Japan. Another passion I have but still have plenty to learn is designing type, and you can see my other curiosities on the Play page