Before it's closure, IDEO Tokyo's Daisuke Yukita launched Prototyping School in hopes of creating a big impact in empowering people to bring tangibility to their creativity through accessible prototyping.

The identity focused on celebrating the rough edges that prototypes embody. It explored the process of bringing different tools, objects, or things together like ‘building blocks’ to create tangible ideas.

The school has now evolved into Duhhh, since IDEO's departure from Japan