Branding, UI


Whilst at IDEO I collaborated with one of D4V’s portfolio companies, airCloset, to design the next evolution of their visual identity. I worked closely with their design and leadership teams to form the initial visual direction and rules to enable the designers to explore a territory that they found more inspirational and on brand. The evolution found success in increased conversions of free users of the service to paid users, and the design team continue to evolve the refreshed identity.