IDEO, Prototyping School

In hopes of creating a big impact in empowering people to bring tangibility to their creativity, IDEO has begun the launch of Prototyping School. I’ve been helping its brainchild, Daisuke Yukita, bring the school’s vision to life through an initial branding sprint. The school will help nurture the creativity, possibility and accessibility to prototyping and teach hands-on skills to students and professionals in a way they can adopt in their daily lives or careers. Students will leverage no-code tools and low-fidelity making to enable participants to bring their ideas to life.

The identity leans into celebrating the rough edges that prototypes embody. It explores the process of bringing different tools, objects, or things together like ‘building blocks’ to create tangible ideas.