Zenithon is a deep tech company developing frontier AI models for some of the most complex problems in physics. Working across fusion, aerospace and semiconductor technology, its approach combines advanced machine learning with deep physics expertise to accelerate simulation and exploration. We collaborated to develop Zenithon’s visual identity to reflect this intersection of physics and computation, creating a system built around magnetic fields, waves, energy and dynamic forms. The identity brings together a distinctive logomark and romanticises the stunning data visualisations created by their simulations. The project culminated in a new brand identity, style guidelines and website.