This project was a collaboration with D4V, and focused on revising the game hardware startups brand foundation and visual identity. Together with the team, we held numerous workshops with both key stakeholders and the wider AndGAMER team to understand who they feel they are and how they wanted to evolve. The visual identity initially took a very diverse spin, but landed more on an evolution of the previous identity to retain their core tone and personality as a brand. This identity needs to house several co-brands underneath it, so keeping an overall sophisticated revision was key.