JUSSIN is a new initiative supported by ETIC, created to bridge the gap between leaders in Japan and the U.S. who are navigating similar social challenges but may not have the opportunity to collaborate or share knowledge. We collaborated on a visual identity sprint to bring their brand foundation to life and apply it across their website, presentation materials, and future collateral. The identity is rooted in the concept of overlaps and intersections, where new ideas emerge that might not otherwise be seen.